CONTEXT
During the 4-month Converse Internship journey, I supported other Project Managers and delved into various projects, such as 618 shopping day, CN brand site revamp, 3D mini builder and some UX exploration projects.
During the 4-month Converse Internship journey, I supported other Project Managers and delved into various projects, such as 618 shopping day, CN brand site revamp, 3D mini builder and some UX exploration projects.
The projects are under NDA but feel free to scrolling!
The projects are under NDA but feel free to scrolling!
Position
E-commerce Product Manager & Product Designer Intern
E-commerce Product Manager & Product Designer Intern
TIMELINE
March 2025 - July 2025
March 2025 - July 2025
TOOLS
Figma, Zoom, Third-Party Data Analysis Platform
Figma, Zoom, Third-Party Data Analysis Platform
01 Optimize User Experience based on data
01 Optimize User Experience based on data
During this internship, I expanded my skillset by learning data-driven UX methods.
During this internship, I expanded my skillset by learning data-driven UX methods.
I conducted A/B tests and analyzed user behaviour metrics (e.g., CTR) using Excel and third-party analytics platforms to assess the impact of UX optimizations and drive informed design decisions.
I conducted A/B tests and analyzed user behaviour metrics (e.g., CTR) using Excel and third-party analytics platforms to assess the impact of UX optimizations and drive informed design decisions.
I also generated data-driven reports to communicate insights and guide future UX improvements and directly reported to the manager.
I also generated data-driven reports to communicate insights and guide future UX improvements and directly reported to the manager.
02 Converse By You
02 Converse By You
As part of the “Converse By You” project, our team was responsible for delivering the end-to-end user experience across multiple e-commerce platforms, including Converse.cn, MP, and Tmall. My role focused on conducting UI audits, identifying pain points in the user journey, and coordinating with external agencies to drive new feature iterations.
As part of the “Converse By You” project, our team was responsible for delivering the end-to-end user experience across multiple e-commerce platforms, including Converse.cn, MP, and Tmall. My role focused on conducting UI audits, identifying pain points in the user journey, and coordinating with external agencies to drive new feature iterations.
03 618 Shopping Day / TM Homepage
03 618 Shopping Day / TM Homepage
During the 618 Shopping Festival project (China’s version of Black Friday), I collaborated with vendors, agencies, and cross-functional teams to balance user experience and business goals. I analyzed user data and journeys, conducted A/B testing to assess the impact of ambassador key visuals, and partnered with the operations, UX, and digital teams to review and refine the new UX structure. These efforts contributed to achieving over RMB 45 million in sales during the festival.
During the 618 Shopping Festival project (China’s version of Black Friday), I collaborated with vendors, agencies, and cross-functional teams to balance user experience and business goals. I analyzed user data and journeys, conducted A/B testing to assess the impact of ambassador key visuals, and partnered with the operations, UX, and digital teams to review and refine the new UX structure. These efforts contributed to achieving over RMB 45 million in sales during the festival.
04 Making Memories
04 Making Memories
I participated in JDI Day and other activities such as the career panel, which gave me a deeper appreciation of Nike’s slogan: 'If you have a body, you’re an athlete.' It inspired me to try and experience new things.
I participated in JDI Day and other activities such as the career panel, which gave me a deeper appreciation of Nike’s slogan: 'If you have a body, you’re an athlete.' It inspired me to try and experience new things.
